This new initiative received good responses from customers and was an early form of the modern convenience store. International Quality for Vietnamese The success of 7-Eleven in 19 countries around the world and the value their stores bring to their customers and communities is our motivation for bringing this global brand to Viet Nam.
Quality and Convenience Our mission is to always put our customers first — bringing them fresh food, convenient products and essential services compatible with the culture and lifestyle of a modern and dynamic Viet Nam. Responsible Business 7-Eleven will work together with our customers, partners, employees and our communities to build a sustainable and growing business here in Viet Nam.
And the company keeps growing, with a brand new store opening somewhere in the world every two hours of every day. The ad touted their curbside grocery delivery service, and an animated rooster and owl reminded customers that the store was open early and closed late. When his soda fountain went on the fritz, he improvised by putting some bottles in the freezer to stay cool. However, when he popped the top, they were a little frozen and slushy.
Folks loved them and started requesting "those pops that were in a little bit longer. On this one day, 7-Eleven gives away about , gallons of Slurpees Some 7-Eleven stores get the machines themselves certified kosher as a selling point for their Jewish customers. The province has an average of over , Slurpees sold in five regional stores every month. Maybe next year, guys. Customers vote by purchasing special red or blue coffee cups printed with each candidate's name.
The cups are scanned at check-out and automatically entered in this unscientific, but surprisingly accurate poll—in and , the number of coffee cup votes and the number of actual popular votes for both candidates was only off by 1 or 2 percentage points. While 's 7-Elections results were still correct, they gave the election to Obama by a landslide—60 percent to 40 percent—when the margin was really only about 7 percent.
The Big Gulp drink, 7-Eleven stores' proprietary ounce fountain cup, is the granddaddy of large-size drinks. First introduced in , the original milk carton-shaped Big Gulp cup nearly doubled the company's fountain business overnight. At the time, it was the biggest cup on the market. Not only was it the first convenience store to stay open 24 hours, it was also the first convenience store to sell gas, as well as the first such store to offer ATM services to its customers.
The frozen, carbonated beverage was first invented in by a Kansas hamburger stand owner. Using an automobile air conditioner, he created a sophisticated piece of equipment that would freeze a carbonated soft drink and serve it in a sherbet-like form that could be sipped through a straw.
The Slurpee name was created in May during a brainstorming session of the Stanford Agency, 7-Eleven stores' in-house agency. While drinking the product through a straw, agency director Bob Stanford commented that it made a "slurp" sound coming through the straw. In , 7-Eleven trademarked the term "brain freeze" to communicate the painful joy of drinking a frozen Slurpee.
The company entered the wine market with its own private-label wine in Thousand Oaks, a California vintage, was introduced to America in five varietals: cabernet sauvignon, chardonnay, merlot, pinot grigio and white zinfandel. Within months, sales of the Thousand Oaks varietals pushed it up to the second-most popular wine at 7-Eleven, only behind mega-brand Gallo. Thousand Oaks is no longer available. In , 7-Eleven in the U. For on-the-go wine drinkers, 7-Eleven introduced its first canned wine, branded Roamer, in While glass bottles still hold the vast majority of wine sales, canned wines sales have surged the past few years.
Smart organic cold-pressed juices. Of all its proprietary products, 7-Eleven sells more fresh-brewed coffee than anything else — more than 1 million cups each day. Introduced as a test in Dallas-Fort Worth in , the 7NOW delivery app is available in nearly cities, giving consumers access to over 3, items from grocery staples and over-the-counter medicine to beer and wine in participating markets.
Last year, 7-Eleven began testing a cashierless store at its corporate headquarters in Irving, Texas.
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