What is budweisers new beer

Beer is booming. Beer has been falling out of favor as drinkers are shifting toward higher-priced spirits and healthier alternatives, like spiked seltzer. However, beer's affordability, brand familiarity and product innovations , including low- and non-alcoholic beer, has grabbed people's attention once again. Hopes of leading a healthier life has led some drinkers to recalibrate their relationship with alcohol, leading to the rise of mocktails and the "sober curious" movement. That trend has recently extended into the beer market as both large and small companies rediscover non-alcoholic beers.

Athletic Brewing , for instance, is a small craft brewery that only makes zero-alcohol beers and doubled production to keep up with demand. Currently, the top-selling non-alcoholic beer in the United States is Heineken 0. The Dutch brewer launched the booze-free product in the US last year following years of strong sales in Europe.

Heineken called its US launch a "success" earlier this year and said it's delivering double-digit growth to its low- and no-alcohol beer unit.

Following Heineken 0. But Bud Zero is the company's first beer to be truly 0. Budweiser Nitro Gold is a new, alluring golden lager brewed with Nitro with notes of toasted caramel malt for a bold, flavorful taste, and is available in ounce cans nationwide starting today, March 2. With its unique serving ritual, Budweiser Nitro Gold produces a beautiful cascade visual and delivers a silky-smooth taste due to smaller, denser bubbles. Budweiser Nitro Gold bucking the myths of beer with unique three-step pouring ritual.

Budweiser is literally shaking things up with its latest brew encouraging drinkers to break their traditional beer pouring habits.

Never shake a beer? For more information on Budweiser Zero, check outBudweiser. Launched in , Budweiser Zero is a new zero alcohol, zero-sugar brew with refreshing, full-flavored taste you expect from Budweiser. The new brew is for fans who want to enjoy a beer, without the alcohol, for any occasion.

La Colombe developed a slightly different approach for its canned draft lattes, but they required a widget, too. Read our deep dive on the can from here. Basically, that means the can has a layer of nitrogen and a layer of beer, so the two have to be shaken together to make the bubbles which is exactly how a can of Reddi-wip works. So through an advertising campaign and in-store signs, Budweiser is teaching its customers a new way to open beer: flip the can three times, then pour it straight down into the glass not smoothly against the side.

It launched a must-learn, counterintuitive dance to avoid party fouls everywhere.